A Neatly Deserved EGO

Caldwell, ID – No fishing commute—whether or not in a freshwater or saltwater boat, kayak, canoe—and even wading or financial institution fishing—is entire with out the precise take on garage, a top quality web, equipment and equipment, and a cooler for meals and drinks or maintaining fish contemporary and chilly on ice.

A demonstrated chief within the class of all of those fishing merchandise is technical and tactical fishing apparatus producer EGO Fishing Equipment, an organization that has a product resolution for each and every step from effectively netting the fish boatside to transporting to the match weigh-in wholesome or to the cleansing shack and desk in top-form.

Traditions Media Cofounder, Noel Vick, remarks: “Prior to they have been received a pair other instances, we labored with the then unchallenged chief in touchdown nets. I nonetheless keep in mind 12 months at ICAST when an unknown logo was once named for a “Easiest New Product” award. We have been floored. And that logo was once EGO Fishing.”

“Now, years later, Traditions Media has the distinct honor to be operating with them. The EGO workforce is aware of the right way to engineer probably the most complex touchdown nets and problem-solving fishing equipment and equipment. And we all know those classes effectively, and the right way to accentuate EGO’s momentum,” provides Vick.

“Additionally horny to us was once EGO’s growth into different fishing classes. They’re construction probably the most maximum technical and tactical soft-sided coolers, bait coolers, take on field luggage, dry luggage, weigh-in luggage, along with high-end fishing equipment/equipment, and most definitely the most productive fishing pliers on-the-planet. There’s no scarcity of top rate tools to speak about,” notes Vick.

EGO Emblem Historical past

Founder and CEO Grant Corbett remembers, “I began EGO in 2004 out of sheer necessity. I used to be visiting fishing outlets previous to fishing journeys searching for merchandise to fulfill my wishes and there simply wasn’t a just right product variety. Within the web and power area, there have been no trade for numerous years and the to be had merchandise have been principally the similar as what my grandfather purchased numerous many years in the past. I assumed I may just do it higher. So, that’s how EGO was once born.”

Corbett introduced EGO in a small, 10,000-square foot trade in Georgia that was once aligned with providers who may provide what he sought after to do at the fishing facet.

EGO has very much expanded since and operates out of huge warehouse and place of job area close to Boise, Idaho—with ease situated amidst some nice angling alternatives for Corbett and his rising personnel.

From a branding point of view, Corbett named the corporate EGO as a result of he sought after one thing brief, unique, memorable, and one thing with an emotional connection to the angler.

“I’ve by no means heard a fish tale the place the fish will get smaller. They all the time get larger, so I believe each and every fisherman available in the market has a relatively wholesome ego, myself incorporated,” laughs Corbett.

A Fishing Corporate Run Through Anglers

“All of us fish so much and stay our hands at the pulse of what’s happening throughout all fishing markets within the U.S. We now have an intensive community of end-users we keep in contact with continuously as effectively,” notes Corbett.

“I grew up fishing in British Columbia. My dad, my grandfather, and I’d fly into numerous nice waters by means of flow aircraft all over summers in northern B.C. That’s the place I received my love of fishing. I grew up within the outside with my complete circle of relatives searching deer, moose, and the whole thing in between, but even so fishing each and every probability we were given.”

Now not Some other Me-Too

“I deliberately located EGO as a higher-end possibility, however one the place the buyer would get extra for his/her buck than competition. I didn’t need to be the most cost effective. I sought after to be the most productive,” states Corbett.

EGO Design

“All EGO merchandise are conceived by means of me in relation to ideas, however I’ve a dressmaker who takes my concepts and imaginative and prescient and brings it to lifestyles graphically. Product design and logo design is going hand in hand with EGO. I need the product to appear cool, other than anything else out in the marketplace, and serve as the way in which I need it to. So, we commence with the graphic design facet of it after which move to engineering and let our crew let us know if we’ll have compromise any place. It’s in point of fact the design that drives the whole thing,” provides Corbett.

EGO Merchandise and Buyer-Base

Corbett says that whilst he sells numerous merchandise to inshore, offshore, fly anglers, and others – and the legion grows.

EGO provides a limiteless choice of nets for boat fishing, financial institution fishing, wade fishing, river fishing, kayak fishing, flow tube/small jon boat fishing—in point of fact, all of the spectrum of fishing packages.

“We even have the EGO Giant Sport sequence for muskie, salmon, saltwater, and catfish anglers—and a very talked-about bass fishing-driven sequence of nets with shorter handles. We quilt the entire bases,” provides Corbett.

In relation to their primary vendor by means of quantity, that’s the S2 Slider-Succeed in PVC Huge PVC touchdown web.

“You’ll use it bass fishing, walleye fishing, and saltwater fishing. It’s the all-around very best web resolution. The deal with extends to 60” and that’s simply the deal with,” notes Corbett.

The Best Modular Web Device On The Marketplace

EGO is the one corporate that gives a actually customizable web resolution. Anglers can make a selection from other hoops, netting fabrics, and handles to fulfill their explicit wishes. This could also be distinctive within the alternative for shops to hold the entire parts they wish to customise answers that completely fit particular person angler wishes.


Fourteen years in the past, EGO Fishing set out on a easy challenge – to increase a greater fishing touchdown web resolution that addressed the numerous practical and function issues that existed with the normal merchandise. What began out as a small touchdown web corporate has now grown into the innovation chief within the fishing web and equipment class of the game fishing trade. EGO merchandise are bought at maximum main wearing items retail chains and are carried by means of a big community of vendors and impartial sellers in the USA. Distribution has additionally grown the world over to incorporate international locations reminiscent of Canada, Russia, South Africa, South Korea and Japan.

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