Black White Denim’s profitable values

Jo Davies, founding father of the Drapers Independents Awards-winning womenswear boutique Black White Denim, unearths the secrets and techniques to operating a a success, sustainability-focused industry.

Jo Davies established Wilmslow womenswear vacation spot Black White Denim in Cheshire in 2010, and has since grown the boutique to inventory 29 top rate sustainable manufacturers, from Scandinavian staples Axel Arigato and Samsøe Samsøe to LA labels Agolde and Rails. The industry has additionally scooped a couple of Drapers Independents Awards – maximum lately in 2022, when it received Very best Use of Social Media and Very best Retailer Design.

Black White Denim’s

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