The Drum | The New Advertising and marketing Undertaking: Making Sustainability Your Aggressive Merit

As a part of our Predictions Deep Dive, we take a seat down with Rob Mitchell, CEO, FT Longitude to talk about the evolving function of the marketer in main the sustainability time table.

The function of the marketer is increasing and is extra essential than ever. These days, the message from advertising is not only about extolling the virtues of a services or products; this can be a extra nuanced function that should imagine the have an effect on on the earth and other people, in addition to benefit.