The Drum | The New Advertising and marketing Venture: Making Sustainability Your Aggressive Merit

As a part of our Predictions Deep Dive, we take a seat down with Rob Mitchell, CEO, FT Longitude to talk about the evolving position of the marketer in main the sustainability schedule.

The position of the marketer is increasing and is extra necessary than ever. Lately, the message from advertising and marketing is not only about extolling the virtues of a services or products; this is a extra nuanced position that should believe the affect on this planet and other people, in addition to benefit.

Entrepreneurs have a new advertising and marketing undertaking and a brand new tale to

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