The Drum | Courses From Forge: CRM Will Want To Do The Heavy Lifting In The Put up-cookie Global

We glance again at the second one day of shopper engagement platform Braze’s Forge22 consumer convention in London, which honed in at the significance of relationships in riding income, loyalty and buyer lifetime worth.

“Other folks in CRM now and again lose contact with what the R stands for. Crucial factor is construction relationships along with your consumers.”

That remark, made via Ntsako Mokwena, world head of CRM at reside tournament discovery and ticketing app Cube, set the tone for day two of Braze’s Forge22 convention. It got here within the opening consultation, when she additionally urged delegates to not

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