The Drum | How Mini’s Olympics Marketing campaign Created A New Instrument In The Sports activities Marketer’s Playbook

Redtorch’s new podcast sequence about nice sports activities campaigns pops the hood on what drove the good fortune of the mini Minis on the Olympics.

Far flung-controlled mini Minis whizzed round Olympic laws to thieve the display on the London 2012 Olympics

Understand that time a fleet of remote-controlled mini Minis whizzed round Olympic laws to thieve the display on the London 2012 Olympics? Sponsorship legend Tim Crow, the previous leader government of sports activities advertising and marketing company Synergy, indisputably does – and he’s spread out about how the logo controlled to drag off one of these leap forward