Beneath the Wave of Girls Fishing

Girls constitute the most important rising target market for the fishing and boating trade. To develop this demographic, the Leisure Boating & Fishing Basis (RBFF) and Ipsos performed analysis amongst lively, lapsed, and non-angler women folk to know lively feminine anglers’ mindsets and drivers, and what demanding situations exist to expanding participation.

Analysis Presentation


The Leisure Boating & Fishing Basis (RBFF) is a countrywide, non-profit group that has been main the pressure for over two decades – in partnership with trade and executive, and thru its manufacturers Take Me Fishing and Vamos A Pescar – to extend participation in leisure boating and fishing, thereby serving to to preserve and repair our nation’s aquatic herbal assets.

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