Farmville, VA – YakAttack LLC, a Virginia-based producer of paddlesports and fishing equipment, introduced these days the hiring of Joe Butler as Vice President of Gross sales. Butler used to be prior to now the landlord of Black Creek Clothes shops of Jacksonville, FL, and brings 30-plus years of industrial building and watersports retail revel in.
“Deep in YakAttack’s DNA is an consideration to element within the design and production procedure that could be a true differentiator. Their authenticity and emblem consciousness in kayak fishing equipment is 2d to none. I’m excited to be ready to inform the tale of YakAttack and collaborate with our retail community and OEM production companions to pressure expansion, innovation, and profitability throughout all channels,” stated Butler.
Whilst at Black Creek Clothes shops, Butler created a retail group targeted across the visitor revel in and data-driven decision-making. In 2015, Black Creek used to be named Maximum Leading edge Store through the Grassroots Out of doors Alliance.
YakAttack has made important investments in its group and operations over the past yr, making ready the corporate to develop considerably within the years yet to come.
“We’re actually excited to have Joe on board,” stated YakAttack’s CEO Luther Cifers, “In a impulsively converting retail atmosphere, Joe’s revel in can be important in serving to us proceed to expand and reinforce our distribution community. We see important alternatives in Strong point Retail and massive field distribution in addition to the OEM production arm of our industry, and bringing on an government of Joe’s caliber to expand the ones alternatives used to be crucial strategic step for our staff. Joe’s revel in, paired along with his entrepreneurial spirit and customer-centric philosophy, makes him uniquely suited to this chance.”
Having spent maximum of his existence in Florida, Butler is a lifelong waterman and enjoys spending time along with his circle of relatives kayaking, standup paddle boarding, crusing, windsurfing, fishing, and different out of doors sports activities similar to cycling, mountaineering, and tenting.
Butler’s obligations come with growing and overseeing all gross sales channels for YakAttack LLC, together with the retail community, OEM members of the family, and e-commerce shops.
About YakAttack LLC
Based in a storage in 2009, YakAttack LLC operates within the paddlesports and fishing business. Their marketplace main product line is composed of quite a lot of mounts, attachments, and equipment for kayaks, standup paddle forums, and different small watercrafts. Designed, manufactured, and dispensed in Farmville, VA, their merchandise are bought national via their community of kayak retail outlets, take on shops, and different forte shops and e-commerce shops.
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